The number of ARTISANS prepared to go under the knife to improve their looks increased last year, with many men considering breast reduction and non-surgical procedures such as botox.
According to Transform, the UK’s largest cosmetic surgery provider, there was a 65% increase in inquiries about various procedures in 2012.
The number of  Feltham men undergoing breast reductions has increased by a staggering 28% in the last 12 months, while the second most popular procedure among men is rhinoplasty with the demand increasing by 17%.